goSupermodel, 2006-2016

goSupermodel-logoWe at watAgame get to enjoy interacting with kids and teenagers every day – for over ten years now! It is amazing: We get the front-row seats to see what’s happening in the world of the youth, admire their creativity and see them grow up.

After developing some adventure games in 2004-2005, watAgame launched a game about supermodels. Its popularity skyrocketed and goSupermodel was born. Launched in 2006, it gathered more than 30 million registered profiles primarily from Northern Europe, it will always have a special place in our hearts.

However, times change and our ways of consuming internet content change even more. goSupermodel was really a product of its time. Its core was the lively discussion forum. It was also a lot about fashion, creativity and games, but without the forum there would not have been a community, and community was always the special thing about goSupermodel.

But now it’s 2016 and forums no longer fit in our ways of being online. They’re tedious to use on smartphone screens, they require being present longer times in one go, and the new generation of internet users haven’t really adopted them. Today’s kids are more used to curated feeds and small pieces of content like on Momio and Instagram, for example.

Summertime from Norway

Picture: Summertime, goSupermodel user from Norway

All good things come to an end

Today, after ten amazing years, the time has come to close down goSupermodel. This was a difficult but necessary decision. goSupermodel’s glory years were from 2008 to 2012, but ever since the community has grown smaller with each passing year. There are many reasons: you could only use it from a computer, boys were not allowed in, the very limiting brand name, and increasing competition. As a consequence, new users stopped coming in, old users grew up and got other interests, and we stopped developing the site. For the past year goSupermodel has been largely funded by its users – they have been paying a small monthly sum to use the site. While it allowed the site to continue for an extra year, it made the community even smaller.

To celebrate the memory of goSupermodel, we invited everyone for a goodbye party on the site. The party started Monday morning and lasted until the closing of the site today – 13.00 CET on Tuesday 24.5.2016. It was great to see many of our old users to come back and say their farewells.

The legacy lives on

goSupermodel should be seen as a big sister for Momio. We took all the learnings from running goSupermodel and put them into Momio, creating a new product.

Safety was always important for us on goSupermodel. Over the years we developed our own safety tools and processes that we are very proud of. When we started building Momio, we further developed all the tools and processes. That allowed us to take safety to a new, improved level on Momio. We learned other things too: Unlike goSupermodel, Momio is for girls and boys and it can be used across platforms. It’s safe to say that goSupermodel helped us create the leading social media service for kids in Northern Europe.

Thousands of girls have grown from children to teenagers to young women while on goSupermodel, and we have been able to follow that. It’s a privilege. We are sure that they will go on to do great things in life while we focus on the younger generation on Momio. We are not done: We still want to make a difference, helping children enjoy the internet in a safe and fun way.

But today we take the time to remember goSupermodel and appreciate everything it gave to us.

goSupermodel 2006-2016, rest in peace.

About the author:

Silja Nielsen, watAgame

Silja Nielsen is Head of Community and Safety at watAgame. She has been a watAgamer since 2010. Silja has a master’s degree in Media Studies and is interested in privacy, online behaviour and online communities.

  • Effy

    September 12, 2016 at 04:31

    I had an account on goSupermodel years ago, maybe just in the “golden years” 2008-2012 i think. I stopped going there when everyone else started to feel so young to me and couldn’t find friends anymore, but I’ll always remember the place, I had so many good times there and at some point it was my whole life, I once even wrote a paper about it at school that I still have on my shelf :D I didn’t even know that they deleted the page before now when I saw someone had written RIP gosupermodel on their profile somewhere else and I immediately came here, read that post and started crying. I wish I would’ve found out about the ending somehow before it happened. I probably shouldn’t even care that the place got shut down because I hadn’t been there for such a long time but it’s always hard to accept when something is in the past and you can never go back. RIP gosupermodel, you’ll be missed and you’ll always stay in my heart.

  • Amber

    September 12, 2016 at 14:20

    I can’t believe it’s gone… Eventhough I didn’t use my account for the past 2-3 years I was never able to delete it because of all the great times I used to have there. But now it has been deleted and it kind of feels like a part of me is gone as well. It as a big part of my life at some point and I will always remember that ♥

  • Selii May

    September 17, 2016 at 04:38

    My love for goSupermodel is huge, I miss everything already..

  • #MomioSucks

    September 24, 2016 at 18:07

    Momio sucks. It’s nothing compared to GoSupermodel. WE WANT GOSUPERMODEL AND THE FUN GAMES BACK!!!

  • Marlena

    September 26, 2016 at 10:22

    I think you people should know this. We, the old dutch members of Gosupermodel made a Facebook page. A page of old members from Gosupermodel. It has more then 600 (!!!) members. We have made this page so we still can chat with each other.

  • Anke

    September 26, 2016 at 18:36

    I used to play goSupermodel yeaaaars ago, and I remember all the friends I made. I am so sad to see that it has been deleted, but I know that you have inspired and helped many girls through the years. For that we are truly thankful! Rest in peace goSupermodel. Thank you for all the fun.

  • Eva

    September 30, 2016 at 21:39

    I know GoSupermodel for so long! I was I think eight years when I started with play the game. Until 2014 I think, the reason was you must have to pay for it. A shame! But today I wanted to look how it looks like, but it was gone! Goodbye GSM! xxx The 7 Wonders

  • Sara

    October 1, 2016 at 21:33

    I remember having my account during the golden years. In fact, I had several accounts over that time. I enjoyed it. I got some good friends from there.

    Goodbye GSM

  • Felicia

    October 9, 2016 at 21:29

    Omg, gsm was my life for years and years! I was there every day for like 5 years, I spend my christmas eve, new years eve, every eve there. Waiting for the new clothing collections so that I could by things that would be popular a few month later and earn some gsm money on it. Loved it!! Made my childhood and early teenage years the best, found so many friends there!

    Thanx a lot! Love, Felicia from Sweden

  • ELLA

    October 14, 2016 at 13:15

    I was like 13 when I got my first acc on the German gSm. It was in the middle of the golden years when the server was often overlasted. I met my first internet friends there and we would constantly skype together and talk about gSm and our personal stuff & problems. They all were like real friends to me. <3 The only down side of it was that I became addicted to this website, therefore I spent heaps of money for pixels aka DS. But looking back at it, all the DS Booms in the good ol' Vintage Shop were a lot a fun. Not to forget the entertaining threads and discussions in there. :D After a couple of years (2015) when I logged myself in again, I was shocked how little the member list was and most of the changes appeared negative to me. But all in all, the gSm-community was a great part of my childhood that I'll never forget. :)

  • qwerty

    October 20, 2016 at 15:42

    thanks gsm for being the best thing in my entire life

  • Silverblade

    October 26, 2016 at 13:01

    So sad. gsm was 98% of my childhood. I loved roleplaying and dressing up my model. I even had a fair share of money. Sad that I’ve lost all my cool clothes. I really liked my style in the game. I will never be able to look as cool in real life as I did in gsm. And all the uniqe clothes I had collected over the years. I remember the first version of it, Im sure that if we went back, a lot of people would start playing it again.