goSupermodel, 2006-2016

goSupermodel-logoWe at watAgame get to enjoy interacting with kids and teenagers every day – for over ten years now! It is amazing: We get the front-row seats to see what’s happening in the world of the youth, admire their creativity and see them grow up.

After developing some adventure games in 2004-2005, watAgame launched a game about supermodels. Its popularity skyrocketed and goSupermodel was born. Launched in 2006, it gathered more than 30 million registered profiles primarily from Northern Europe, it will always have a special place in our hearts.

However, times change and our ways of consuming internet content change even more. goSupermodel was really a product of its time. Its core was the lively discussion forum. It was also a lot about fashion, creativity and games, but without the forum there would not have been a community, and community was always the special thing about goSupermodel.

But now it’s 2016 and forums no longer fit in our ways of being online. They’re tedious to use on smartphone screens, they require being present longer times in one go, and the new generation of internet users haven’t really adopted them. Today’s kids are more used to curated feeds and small pieces of content like on Momio and Instagram, for example.

Summertime from Norway

Picture: Summertime, goSupermodel user from Norway

All good things come to an end

Today, after ten amazing years, the time has come to close down goSupermodel. This was a difficult but necessary decision. goSupermodel’s glory years were from 2008 to 2012, but ever since the community has grown smaller with each passing year. There are many reasons: you could only use it from a computer, boys were not allowed in, the very limiting brand name, and increasing competition. As a consequence, new users stopped coming in, old users grew up and got other interests, and we stopped developing the site. For the past year goSupermodel has been largely funded by its users – they have been paying a small monthly sum to use the site. While it allowed the site to continue for an extra year, it made the community even smaller.

To celebrate the memory of goSupermodel, we invited everyone for a goodbye party on the site. The party started Monday morning and lasted until the closing of the site today – 13.00 CET on Tuesday 24.5.2016. It was great to see many of our old users to come back and say their farewells.

The legacy lives on

goSupermodel should be seen as a big sister for Momio. We took all the learnings from running goSupermodel and put them into Momio, creating a new product.

Safety was always important for us on goSupermodel. Over the years we developed our own safety tools and processes that we are very proud of. When we started building Momio, we further developed all the tools and processes. That allowed us to take safety to a new, improved level on Momio. We learned other things too: Unlike goSupermodel, Momio is for girls and boys and it can be used across platforms. It’s safe to say that goSupermodel helped us create the leading social media service for kids in Northern Europe.

Thousands of girls have grown from children to teenagers to young women while on goSupermodel, and we have been able to follow that. It’s a privilege. We are sure that they will go on to do great things in life while we focus on the younger generation on Momio. We are not done: We still want to make a difference, helping children enjoy the internet in a safe and fun way.

But today we take the time to remember goSupermodel and appreciate everything it gave to us.

goSupermodel 2006-2016, rest in peace.

About the author:

Silja Nielsen, Momio

Silja Nielsen is Head of Community and Safety at Momio. She has worked at the company since 2010. Silja has a master’s degree in Media Studies and is interested in privacy, online behaviour and online communities.

Read a Q&A with Silja here!

  • Vic

    July 10, 2018 at 00:20

    I randomly remembered gsm today, and I really, really miss it. I got onto there when I was a young teen, randomly joining a site i saw in a magazine… I’ve found a few really close friends on that site, with whom I stay in contact even now. And we still are like ‘hey, remember gsm and how we met?’

    Now I’m 20 and when I look back, gsm was an amazingly done platform. Not only had it great and fun games, it had a really good artstyle to the models and the clothes, and lovely community functions barely any sites can get right. It was full of young people, and even so it still was friendly and fun to older users as well, giving us so much freedom in creativity with the kind of features most other games would not even dare to touch like the desgining own clothes.

    Certainly, I’m not the only one saying that I want gsm back. It had so much potential, a lovely community, it was a fantastic site which I think would be amazing for older teens and young adults nowadays.

    • Laura

      July 16, 2018 at 19:58

      I too miss it sooooo much. I’ve been there for 8 years.. I’m still sad about it being gone.

    • M.

      August 4, 2018 at 09:00

      Right?? There is nothing even remotely similar to gSm, perhaps Stardoll but it’s still not the same. gSm was more than just a game

    • Lisa 46 (previous at gSm Sweden)

      August 8, 2018 at 16:28

      I miss it so much too! I have been there for around 8 years. Let’s just say I was kind of young when I began my goSuperModel journey. I am turning 17 this year.

  • Angie

    July 24, 2018 at 08:18

    Will you ever bring GSM back to life? I miss it so much! Even if im 20 and got kids I would love to log in and just doing my routines! it was my all time favorite website! There will never be a place like GSM ever again :/ I tried Momio but soon as I turned 18 my account disappeared.. And the site was no fun! Give us Gosupermodel! or something similar.. PLEASE!

  • MRS. GSM-Love

    July 24, 2018 at 17:44

    i miss GoSupermodel, please active it and delete momio..

  • Maiju

    August 1, 2018 at 16:08

    Still super super sad about gsm being deleted. I literally see DREAMS about it. If that doesn’t tell how important it was to me idk what will. Extremely bitter about it being deleted. There is no site like gsm, and I mean it! MSP is for kids, momio is weird and I hate it. Facebook forums are nasty and full of hate. Stardoll is hard to use. Ughhhhhh me and my friends always talk about how we wish gsm would come back.

  • valentine

    August 3, 2018 at 10:40

    honestly, i feel like something is missing from my life now. it’s been two years now when gsm closed. gsm was so much more than just a game. i want gsm back. i want it back the same way as i remember it.

  • M.

    August 4, 2018 at 08:57

    I keep returning to this comment section just so I can see that I’m not the only one who still misses gSm…

  • Lisa 46

    August 8, 2018 at 16:30

    As many other people have said in this comment section. I keep returning here now and then just to remember this wonderful site that no longer exist :( To see the logo and reading other people’s comments about their gSm memories.

    //Lisa 46 (previous at Swedish gSm)

  • :(

    August 14, 2018 at 13:09

    I missed gSm so bad this summer, you have no idea. There’s nothing wrong with Momio but I simply just can’t understand why you had to create a children’s online community when sites like Moviestarplanet and Stardoll that are much bigger on the market (and have been for numerous years). You completely abandoned the users who supported gSm and kept your company alive for years. Your team lost faith in gSm but the users never did. Anyway, this is my final pleading: p l e a s e, bring back gSm or create something similar for us older teens. We are missing a place of our own on the internet where we can come together and express our thoughts without fear of being judged.

  • Tilia

    August 15, 2018 at 17:00

    Please bring it back!!! I would kill to play it again… I’m 18 years old now, I miss it more often than you think. I need gSm in my life.

  • Pleun (the Netherlands)

    August 23, 2018 at 13:43

    I miss it so so so so much, wish it would come back….

  • Susi

    August 26, 2018 at 13:45

    I miss Gsm sooo much. I want this wonderful internet place baack.
    Gsm was the best time of my life.

  • amorestaeterna

    September 3, 2018 at 14:41

    Please bring gsm back :(( im 21 and i was 10 when i first joined, i basically grew up in gsm and now when the site is gone I JUST FEEL SOO EMPTY. I really miss that site so so much

  • xio

    September 15, 2018 at 03:29

    hola, extraño tanto gsm ): era el mejor juego de todos los tiempos, me uní cuando tenia 14 años y ahora tengo 21. No hay ninguna pagina que se le pueda comparar, necesitamos que vuelva, hoy en día los jovenes adultos no tenemos donde poder expresarnos sin ser juzgados, era una manera entretenida y sana de hacer amistades con personas extranjeras y poder aprender de sus culturas. Al igual que muchas otras personas que han escrito, me siento realmente vacía sin poder volver a jugar, leer los foros y ver tanta creatividad en un solo lugar. PORFAVOOOOOOOOOOOR que vuelva gsm <3

  • #BringBackgSm2018

    September 18, 2018 at 08:36

    I wonder if the company reads these comments…

  • pasanen

    October 14, 2018 at 13:09

    why can’t you bring it back, so many people want it back?


    October 14, 2018 at 13:11


  • Amanda Vikström

    October 22, 2018 at 00:08

    Vad skulle krävas för att få tillbaks sidan? Det är så många som vill ha tillbaks liknande och så många som idag behöver liknande. GSM formade mig som ung tonåring till den jag är idag, plattformen och communityt som då var fick mig att växa som person. Det var mer än bara ett spel, det var en hel värld. Det var mitt allt när jag växte upp, mitt allt varje dag i 8 år. Jag var kvar ända in i det sista, ända in i slutet när de sista gokoderna delades ut och vi sa hejdå i forumen.
    Jag saknar det då och då. Momio lever inte upp till det gsm hade på något plan, inget kan jämföras med det vi hade.
    När folk fick reda på att sidan skulle läggas ner så drogs uppmärksamheten dit igen, om den nu skulle återupplivas skulle såååå många fler komma både som nya och som gamla spelare. Uppmärksamheten skulle vara enorm.
    Vi äldre spelare och tjejer som idag är lika gamla som vi var då behöver denna plattform igen. För att formas. För att föras samman. För den bästa perioden i så många av våra liv. Bring GoSuperModel back to life.