goSupermodel, 2006-2016

goSupermodel-logoWe at watAgame get to enjoy interacting with kids and teenagers every day – for over ten years now! It is amazing: We get the front-row seats to see what’s happening in the world of the youth, admire their creativity and see them grow up.

After developing some adventure games in 2004-2005, watAgame launched a game about supermodels. Its popularity skyrocketed and goSupermodel was born. Launched in 2006, it gathered more than 30 million registered profiles primarily from Northern Europe, it will always have a special place in our hearts.

However, times change and our ways of consuming internet content change even more. goSupermodel was really a product of its time. Its core was the lively discussion forum. It was also a lot about fashion, creativity and games, but without the forum there would not have been a community, and community was always the special thing about goSupermodel.

But now it’s 2016 and forums no longer fit in our ways of being online. They’re tedious to use on smartphone screens, they require being present longer times in one go, and the new generation of internet users haven’t really adopted them. Today’s kids are more used to curated feeds and small pieces of content like on Momio and Instagram, for example.

Summertime from Norway

Picture: Summertime, goSupermodel user from Norway

All good things come to an end

Today, after ten amazing years, the time has come to close down goSupermodel. This was a difficult but necessary decision. goSupermodel’s glory years were from 2008 to 2012, but ever since the community has grown smaller with each passing year. There are many reasons: you could only use it from a computer, boys were not allowed in, the very limiting brand name, and increasing competition. As a consequence, new users stopped coming in, old users grew up and got other interests, and we stopped developing the site. For the past year goSupermodel has been largely funded by its users – they have been paying a small monthly sum to use the site. While it allowed the site to continue for an extra year, it made the community even smaller.

To celebrate the memory of goSupermodel, we invited everyone for a goodbye party on the site. The party started Monday morning and lasted until the closing of the site today – 13.00 CET on Tuesday 24.5.2016. It was great to see many of our old users to come back and say their farewells.

The legacy lives on

goSupermodel should be seen as a big sister for Momio. We took all the learnings from running goSupermodel and put them into Momio, creating a new product.

Safety was always important for us on goSupermodel. Over the years we developed our own safety tools and processes that we are very proud of. When we started building Momio, we further developed all the tools and processes. That allowed us to take safety to a new, improved level on Momio. We learned other things too: Unlike goSupermodel, Momio is for girls and boys and it can be used across platforms. It’s safe to say that goSupermodel helped us create the leading social media service for kids in Northern Europe.

Thousands of girls have grown from children to teenagers to young women while on goSupermodel, and we have been able to follow that. It’s a privilege. We are sure that they will go on to do great things in life while we focus on the younger generation on Momio. We are not done: We still want to make a difference, helping children enjoy the internet in a safe and fun way.

But today we take the time to remember goSupermodel and appreciate everything it gave to us.

goSupermodel 2006-2016, rest in peace.

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About the author:

Silja Nielsen, Momio

Silja Nielsen is Head of Community and Safety at Momio. She has worked at the company since 2010. Silja has a master’s degree in Media Studies and is interested in privacy, online behaviour and online communities.

Read a Q&A with Silja here!

  • :(

    December 3, 2017 at 20:22

    Please bring the site back! A lot of former users miss it very much.

  • Sofia

    December 7, 2017 at 12:58

    Please bring goSupermodel back, it was such a perfect site, i got many friends from there and i got to play games and spend time doing what i liked to do. And also i got to talk to different people through messages and forums. I need it back!!

  • fendency

    December 10, 2017 at 19:58

    Please bring the site back… we miss it so much